6 Big Reasons Why Marketing Agency Need Project Management Software?

1. It Helps You Execute on Your Marketing Strategy

You have goals. You have dreams. You have a marketing strategy. Great! You know what you want your marketing to achieve, and you know what types of marketing channels you'll use to get there.

Using project management software allows you to keep it front of mind every day, by turning it into actionable tasks with real-life deadlines. With the right tool, you can further break these tasks into subtasks, with different owners and dependencies as necessary, until you've outlined a clear path to executing on your goals.

2. It Connects Your Existing Marketing Stack

You have lots of marketing tools. The right project management software will help you with that. Instead of turning to multiple different tools for every little thing, you need to manage - demand generation, product marketing, content creation - look for a tool that's flexible enough to cover all of your bases.

3. It Improves Accountability & Transparency

When your project has a lot of moving parts, you need to make sure you have extra clarity on who does what. You don't want to micromanage your team, but you do want to make sure that everyone is on the same page, and knows how their work contributes to overall team goals.

Having a clear project owner, and assigned tasks remove any confusion. When everyone on your team is aware of who's responsible for what, they know exactly who to go to for project- or task-specific queries. It frees them to interact directly with each other to solve their issues and removes the need for endless hand-holding supervision and time-consuming approval processes. Having all of your project and campaign data in one place also makes it easier for managers to get a more complete perspective on their teams' progress. Not only can your project management software give you quick visual updates on where everything stands - what's due, what's overdue, how many tasks are assigned to each user - but most tools will enable you to export this information to whatever format you need. Getting all of these critical data so ready to go ensures it's easy to keep stakeholders up-to-date, measure results over quarters, and see where there's a chance to get better.

4. It Simplifies Managing Documents

Having one place to store all of your important documents - and house all of the important conversations around those documents - means that you'll always know where to look for the most up-to-date version of your critical files, as well as any relevant decisions and action points surrounding them. Consistency is essential. Having one single source of truth is important, not only during the reviewing and approval processes but afterward too. Your project management software helps you to ensure that nothing gets overlooked; that outdated copy and designs don't end up in places they shouldn't be; and that everyone can collaborate to make the final decision.

5. It Lets You Securely Collaborate with Clients & Freelancers

When you work cross-departmentally or with a lot of agencies - and marketing teams generally do both - you need a space where you can collaborate and communicate freely, without having to give your virtual guests access to things they shouldn't be able to see. Using the best project management software lets you loop in whoever needs to be looped in quickly and easily, without compromising on security.

6. Results Mean Everything

Our performances will almost always have a significant effect on the potential looks of our marketing activities. Past outcomes can also dictate how large or small our budget will be for the next year, what kinds of ads we can justify spending more in, what kinds of initiatives we will reign in and what kinds of campaigns our target audiences will better respond to. Even the outcomes will impact the Headcount. Within the marketing world, the outcomes are important. Why will we treat these if we don't weigh them? And testing them not only at the most basic level but in a structured (but sophisticated) manner?

Best marketing project management software makes it easy for you to create a simple framework for monitoring and storing the results and analytics. A wonderful project management tool helps you to access, edit, and make notes to spreadsheet documents to explain who is responsible for what program and the outcomes.

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